The unveiling of the Dutch Hydrogen Guide 2025 at the NL Pavilion marked a significant moment in the promotion of the Dutch hydrogen sector. The guide, titled 'Excelling in Hydrogen: Solutions for a Sustainable World,' is a collaborative effort that involved various organizations, symbolizing pieces of a puzzle coming together. It focuses on showcasing the latest advancements in the sector, including a visualization of the hydrogen value chain and a comprehensive collection of company profiles. The guide aims to elevate the Dutch hydrogen sector on the global stage by highlighting aspects such as infrastructure, profitability, and energy security. Notable additions in the 2025 edition include a stronger emphasis on profitability, energy security, and the inclusion of blue hydrogen. This initiative is part of the International Clean Hydrogen Partnership (ICEP) trade promotion program, commissioned by the Netherlands Ministry of Foreign Affairs. In addition to the guide, a digital interactive hydrogen map was launched to provide real-time insights into hydrogen activities in the Netherlands, showcasing the country's innovative strength and seeking opportunities for international collaboration and trade. This comprehensive effort aims to position the Netherlands as a key player in the hydrogen domain, emphasizing sustainability and energy security. Partners such as the Netherlands Enterprise Agency, FME, and Topsector Energy played crucial roles in creating these tools, which serve to promote the Dutch hydrogen sector's capabilities and offerings. By emphasizing the country's strengths in innovation and sustainable solutions, the guide and digital map pave the way for enhanced collaboration and engagement in the global hydrogen market.