In the wake of doubts surrounding the viability of green hydrogen adoption, white hydrogen emerges as a promising player in the sustainable energy sector. Unlike its counterparts, white hydrogen is naturally occurring in the Earth's subsurface, making it a cost-effective and unique alternative. With projections suggesting white hydrogen production could reach 17 MTPA by 2050, the industry is attracting significant attention. Recent discoveries in regions like France, Spain, and Mali have highlighted the vast potential of white hydrogen, with France's Lorraine basin alone estimated to contain a substantial amount of natural hydrogen. Major investments from key players like BP Ventures, Fortescue, and Bill Gates' clean tech fund indicate a growing interest in white hydrogen exploration and extraction. While still in its early stages, white hydrogen is positioned to complement green hydrogen efforts rather than compete with them. The lower production cost of USD 1/kg, compared to green hydrogen's USD 6-12/kg, and the potential to address global low-carbon hydrogen demand make white hydrogen an attractive option for the future of clean energy. The industry is undergoing rapid development, with innovative projects and collaborations paving the way for a more sustainable energy landscape.