Chile is gearing up to participate in Expo Osaka 2025 as a means to enhance its international presence and strengthen connections with Japan and Asia. The country views this event as a pivotal opportunity to showcase its values and capabilities to a massive audience of 28 million visitors over six months. With over 127 years of diplomatic relations with Japan, Chile aims to deepen its ties with the country known for shared values in democracy, free trade, and sustainable development. Recent results from the Anholt Nation Brands Index reveal that Chile has made progress in reputation and familiarity in Japan, particularly in key areas like tourism, culture, exports, and investment. The Chile Pavilion 'Makün' in Osaka will not only display the country's attributes but also act as a tangible link between Chile and Japan. Through themed weeks focusing on topics ranging from astronomy to green hydrogen, Chile intends to demonstrate its contributions to global solutions, talent, and future vision. The Expo Osaka 2025 serves as a unique opportunity for Chile to project a positive image and make a lasting impact on the global stage.