Suntory Holdings has announced its ambitious 'Suntory Green Hydrogen Vision,' marking a significant step in Japan's green hydrogen sector. The company is set to become the first in Japan to engage in the entire green hydrogen value chain, starting from production to sales. The vision is closely linked to Japan's commitment to hydrogen as a key energy source for achieving a decarbonized society, following the country's Basic Hydrogen Strategy. This move is part of a broader initiative to develop hydrogen supply networks through collaborations between public and private entities. Suntory Group's collaboration with Yamanashi Prefecture and nine technological companies aims to construct the largest 'Yamanashi Model Power-to-Gas System,' producing green hydrogen for its facilities. The plan includes a 'local production for local consumption model,' utilizing renewable energy sources and water in Yamanashi Prefecture. The vision outlines Suntory Group's intent to engage across the entire hydrogen value chain, emphasizing local production, and consumption models for green hydrogen. The company plans to utilize green hydrogen at its owned sites, explore collaborations with partner companies, and investigate hydrogen utilization at other production facilities both domestically and internationally. By actively promoting sustainability and decarbonization, Suntory aims to achieve net zero greenhouse gas emissions by 2050. Masaaki Fujiwara, the Chief Sustainability Officer, highlighted the importance of hydrogen in achieving the Group's environmental vision for 2050. He emphasized the role of hydrogen as an essential energy source aligned with the Group's commitment to nature and water sustainability. Suntory's 'Suntory Green Hydrogen Vision' represents a significant milestone in the company's journey towards sustainability and creating a hydrogen society.