Aurora Energy Research's recent report delves into the upcoming transformation of Brazil's electricity demand driven by Electric Vehicles (EVs), data centers, and hydrogen technologies. The study outlines a potential rise in these technologies' contribution to the national power consumption share, projecting a notable increase from the current 2% to up to 16% by 2060. The analysis suggests that while traditional sectors like industrial and commercial segments will exhibit moderate growth, the emergence of EVs, data centers, and hydrogen electrolysers presents higher growth potential, contingent on regulatory and market factors. EVs are anticipated to play a significant role, potentially constituting 3% to 16% of electricity demand based on fleet penetration and charging infrastructure advancement. Data centers, on the other hand, face challenges such as grid capacity restrictions but could still contribute 4% to total demand by 2060. The fastest growth is expected in hydrogen electrolyzers, projecting an 8% share of electricity demand in Brazil by 2060, supported by both domestic market expansion and European import demand. The report also explores alternative scenarios like the Ambitious Growth Scenario and the Higher Flexibility Scenario to anticipate the impact of these technologies on the energy mix and system efficiency. With the country's continued focus on decarbonization through renewables, understanding the consumption patterns of these emerging technologies becomes crucial for long-term capacity planning and market dynamics.