The renewable energy supply chain is increasingly significant in the shift towards sustainable energy, with hydrogen playing a crucial role in decarbonizing heavy industry and logistics. Despite its potential, barriers hinder the adoption of hydrogen-fueled industrial trucks in logistics, such as underdeveloped infrastructure and high costs. This study utilizes a comprehensive framework combining DEMATEL, SWOT analysis, and TOWS Matrix to systematically assess these barriers and develop strategies for promoting hydrogen-powered industrial trucks. By engaging stakeholders and experts across academia, industry, and government, pragmatic solutions are formulated for sustainable logistics. The study emphasizes the growing demand for hydrogen across sectors and the necessity of robust international policies to support its adoption. Insights from a Thailand case study offer localized recommendations for addressing barriers and advancing hydrogen-fueled logistics in the region, highlighting the importance of tailored strategies. Overall, the research underscores the potential of hydrogen energy in transforming various industries, with a focus on overcoming challenges and promoting sustainable practices.