At the Battery Tech Expo in Silverstone, Nikola Kontic from Zuken discussed the importance of hydrogen in transportation and the challenges in its market. Emphasizing the need to power hydrogen hubs with renewable energy, Kontic highlighted the growing potential of the hybrid market but stressed the necessity of infrastructure development. He pointed out upcoming challenges in the supply chain and the importance of material supply, demand, and timely delivery of hydrogen. To address these issues, Kontic suggested moving towards standardized mass production using flexible and modular systems. He explained how model-based systems engineering, such as Zuken's Genesys tool, provides a single source of truth and helps maintain consistency across a product's life cycle. This tool allows for requirements capture, behavior description, and system verification, fostering collaboration and innovation in hydrogen technologies. By effectively communicating information and accelerating technology adoption, Zuken aims to drive innovation and the widespread adoption of hydrogen in transportation.