A joint research project by LUT University, Tampere University, and the University of Eastern Finland, known as HYGCEL, offers new insights into optimizing the profitability and sustainability of energy production in Finland. The project sheds light on the significance of a system-level examination when developing new Power-to-X (P2X) infrastructure, with an emphasis on not transporting hydrogen over long distances. The study underlines the cost-effectiveness of producing P2X end products such as synthetic fuels over other alternatives like electricity, carbon dioxide, or hydrogen. It is suggested that Finland could potentially become a major player in renewable energy, with the capacity to produce a significant amount of wind power annually. The research also delves into the importance of setting up a stable regulatory framework for hydrogen production to facilitate the creation of hydrogen markets. Despite the challenges associated with profitable hydrogen production, the study advocates for leveraging subsidies and favorable economic conditions to improve sustainability. Additionally, considerations for nature, landscape values, and residents' needs play a crucial role in maximizing the utilization of renewable electricity potential. Future endeavors will focus on the comprehensive promotion of P2X production across Finland, aiming to further enhance the country's energy landscape.