The recent Airbus Summit highlighted the critical need for multiple initiatives to drive sustainable aviation forward. Airbus, at the forefront of this movement, has already certified its aircraft to fly with up to 50% sustainable aviation fuel (SAF), with plans to reach 100% in the future. This move could potentially reduce lifecycle CO₂e emissions by up to 80% for their Scope 3 emissions. However, challenges remain, such as the higher cost of SAF compared to traditional kerosene. Government support is highlighted as essential in driving the demand and supply of SAF to overcome existing barriers. Airbus is piloting a 'book and claim' system to facilitate SAF adoption, aiming to make it more accessible and affordable for operators. By partnering with various companies and managing SAF certificates through a recognized sustainability body, Airbus hopes to stimulate short-term demand for SAF. Additionally, the PACIFIC project, launched by Airbus and a consortium of partners, focuses on studying non-CO₂ emissions in the aviation sector, particularly contrail formation. The project aims to provide insights into fuel composition effects and offer policy recommendations for the future. Through these initiatives and collaborations, Airbus aims to shape a sustainable aviation future driven by innovation, industry collaboration, and policy support.