Mike Petch from Johnson Matthey addresses the challenges hindering the mass adoption of fuel cell vehicles (FCEVs) in Europe, emphasizing the crucial need for refuelling stations and government support. The company highlights the importance of resolving the infrastructure-demand cycle and advocates for investments and policies to foster the growth of green hydrogen initiatives. Johnson Matthey's expertise in sustainable technologies, including catalyst coated membranes and advanced catalyst technology, aligns with their mission for zero-emission mobility. They collaborate with OEMs to provide customised solutions and are actively involved in the Global Hydrogen Mobility Coalition. The article discusses the Alternative Fuels Infrastructure Regulation, aiming for widespread deployment of refuelling stations by 2030. While financial support and regulations are progressing, organizations like Hydrogen Europe suggest that more investment is required to meet industry needs. Johnson Matthey's approach encompasses not just infrastructure but also the production of hydrogen and policy implementation to drive sustainable mobility forward. The article also introduces Mobility Portal Data, a platform offering market intelligence for smart decision-making in the automotive sector.