The article emphasizes the importance of clarity in understanding the clean hydrogen industry, stating that the mission is to provide engaging and independent business journalism and insight to executives and leaders in this sector. The focus is on delivering news and analysis that is relevant and unbiased, ensuring that readers are well-informed to make critical business decisions. The publication aims to look beyond the hype surrounding hydrogen and offer a balanced view of the market, providing readers with the necessary knowledge to navigate through the complexities of the industry. By offering insightful analysis and empowering executives with essential information, the publication plays a crucial role in driving strategic initiatives and fostering a deeper understanding of the global clean hydrogen landscape.