The article emphasizes the importance of clarity in the clean hydrogen industry. It highlights the mission to provide business journalism and insights to global executives and leaders. The focus is on delivering relevant news and analysis, avoiding sensationalism and ensuring a balanced perspective on the market. The aim is to equip readers with the necessary knowledge to make informed and impactful business decisions. By fearlessly examining the hydrogen landscape, the article aims to cut through the hype and offer practical and actionable insights for industry professionals. Overall, the article conveys a positive sentiment towards clean hydrogen, emphasizing the significance of accurate information and strategic decision-making for industry success.