The city of Oulu in Finland is experiencing a strategic shift towards becoming a prominent player in the hydrogen economy. With a strong industrial base and recent investments in mechanical wood processing and pulp and board production, Oulu is now looking towards the green transition to further boost its industrial sector. The city has ambitious goals of creating 2,000 net new jobs per year and aims for carbon neutrality by 2035. Major hydrogen investment plans have been announced, with projects in various industrial areas. These initiatives are part of Oulu's city strategy to attract low-emission factories and establish itself as a leading hydrogen hub in the Nordic countries. The focus is not just on hydrogen production but also on refining hydrogen into synthetic fuels like e-SAF to meet future market demands, such as the EU regulations for renewable aviation fuel. Oulu is also taking proactive steps in education, with programs like H2Koulu preparing skilled professionals for the hydrogen sector. While the economic potential of hydrogen is significant, Oulu is mindful of assessing environmental impacts before finalizing investment decisions. The city is committed to evaluating both the economic and environmental implications of these industrial developments. By diversifying its green industrial zones and considering technologies beyond hydrogen, Oulu is positioning itself for sustainable industrial growth while addressing global challenges through hydrogen technology.