Europe's energy transition towards renewable hydrogen requires overcoming market barriers to shift from grey to green hydrogen. In a recent webinar, detailed market analysis highlighted the 'missing money' challenge, exploring the gap between production costs and sector willingness to pay. Policy tools like mandates and subsidies are crucial to bridge this divide. The analysis focused on key European markets such as Germany, Spain, Sweden, and Great Britain, projecting a substantial increase in hydrogen demand by 2060 with 30% from domestic electrolysis. Current demand is driven by industrial applications, but the shift to renewable hydrogen demands cost reduction. Early adopters like aviation, maritime, and steel sectors are key drivers. The webinar emphasized the importance of policy support and projected a significant growth in European hydrogen demand, emphasizing the need for strategic market development and cross-sector collaboration.