Aurora Energy Research's recent report delves into the evolving landscape of electricity demand in Brazil, driven by the increasing adoption of Electric Vehicles (EVs), data centers, and hydrogen electrolysers. The study foresees a significant shift by 2060, where these emerging technologies could collectively contribute up to 16% of the country's total power consumption, marking a substantial increase from the current 2%. This transformation is anticipated to alter the traditional patterns of energy consumption, with EVs projected to potentially represent 3% of electricity demand by 2060, and data centers and hydrogen electrolysers also playing crucial roles. The analysis underscores the importance of understanding the consumption patterns of these technologies to facilitate long-term capacity planning and enhance system efficiency. Aurora outlines alternative scenarios that illustrate the potential implications of accelerated adoption, emphasizing the need for additional renewable and thermal capacity. Despite the promising prospects, challenges such as grid capacity constraints could moderate the growth of data centers. Matheus Dias from Aurora highlights the disruptive potential of these technologies, emphasizing the need for addressing infrastructure limitations to fully leverage their benefits.