China's tourism boom, driven by unilateral visa-free policies and instant tax refunds, is attracting international visitors and reshaping businesses. Panasonic is prioritizing green technology, emphasizing energy conservation and clean energy solutions like hydrogen fuel cells, with a ramp-up in 'zero-carbon factories' in China. Rockwell and Canon are also making strides in the market. Rockwell is focusing on smart manufacturing and sustainability, collaborating with local partners, while Canon is promoting tourism to China through marketing initiatives and enhancing consumer experiences with innovative imaging technology. Companies are aligning with China's evolving consumer behaviors, emphasizing digital innovation, emotional connections, and tailored services. The country's emphasis on green development across all industries presents opportunities for collaboration and innovation, showcased by initiatives like the Climate Lighthouse event during Shanghai Climate Week 2025. The article also highlights the shift in consumer behavior, with companies like Zhu working on tailored products and community-building to engage Chinese consumers effectively.