MSC Group continues to expand its presence in the cruise industry, focusing on the ultra-luxury segment through its Explora Journeys brand. The company has made significant progress in the construction of a fleet of six luxury cruise ships, investing approximately $3.7 billion in the venture. The ships, inspired by the family's yacht cruising experiences in the Mediterranean, are designed to offer transformative travel experiences with luxury amenities. MSC has transitioned to using LNG as the primary fuel for sustainability reasons, with plans to incorporate liquefied natural gas engines and a liquid hydrogen system in future ships to reduce environmental impact. The innovative hydrogen fuel cells will power hotel operations, enabling zero emissions in port. Fincantieri, the construction partner, has delivered the first prototype hydrogen fuel cell and is working towards launching ships with advanced green technology. The ultra-luxury cruise market is experiencing rapid growth, with new ships featuring green propulsion systems and luxury offerings to cater to evolving travel preferences.