In the business aviation sector, Kevin Singh from Icarus Jet emphasizes the urgent need for actions to address the industry's impact on the climate. The industry acknowledges the challenges posed by activists using aviation as a target in the climate crisis narrative. Data from IATA highlights the significance of aviation emissions relative to other sectors, emphasizing the importance of a nuanced understanding. While Sustainable Aviation Fuels (SAF) offer immediate carbon footprint reductions, the industry envisions a thousand-fold increase in SAF supply by 2050. Although hydrogen-powered jets represent a promising long-term solution, they face hurdles in infrastructure and scalability. To control the narrative, the industry must focus on data transparency, stakeholder engagement, and investment in innovation. Initiatives like Climbing Fast aim to create platforms for dialogue with stakeholders. Ultimately, by combining immediate solutions like SAF with long-term investments in hydrogen technology, the business aviation industry can contribute to a more sustainable future and combat climate change effectively.