This article focuses on delivering engaging and independent business journalism and insight to executives and leaders in the global clean hydrogen industry. The main goal is to provide news and analysis that are relevant, looking beyond the hydrogen hype to present a balanced view of the market. By doing so, readers are equipped with the knowledge necessary to make critical business decisions with confidence. The article emphasizes the importance of clarity in understanding the landscape of clean hydrogen and aims to cut through the noise to offer a clear picture of the industry's potential and challenges.