HD Hyundai has unveiled its initiative to develop fuel cell technology for cruise ships in response to the growing global push for decarbonization. The company, together with its subsidiaries HD Korea Shipbuilding & Offshore Engineering and HD Europe Research & Development Center, has entered a Joint Development Project (JDP) agreement with DNV and TUI Cruises. This partnership will focus on integrating Solid Oxide Fuel Cell (SOFC) systems into cruise ships to reduce carbon and pollutant emissions while increasing efficiency and reducing noise. The project aims to customize SOFC technology for the European market, where environmental regulations are stringent and the demand for clean energy is on the rise. The development will include the formulation of safety design standards, performance analysis under various conditions, and the exploration of waste heat recovery technologies and carbon capture and storage solutions. DNV will provide support for regulatory compliance and safety, while TUI Cruises will contribute operational data and installation requirements. HD Hyundai's goal is to enhance its global competitiveness in maritime decarbonization through this venture. The broader objective is to capitalize on the booming SOFC market, which is expected to grow substantially by 2030 due to escalating clean energy needs. HD Hyundai, with its specialized subsidiary HD Hydrogen, is dedicated to advancing hydrogen fuel cell technologies, particularly focusing on high-efficiency SOFC systems. The HD Europe Research & Development Center in Germany plays a crucial role in adapting and innovating maritime technologies for the European market, emphasizing environmental sustainability and fuel cell applications. Overall, this strategic collaboration underscores the commitment of industry players like HD Hyundai, DNV, and TUI Cruises towards a greener and more efficient future for the maritime sector.