Hyundai Construction Equipment (Hyundai CE) is strategically investing in technology, compact machinery, and alternative power sources to enhance its global presence and competitiveness. At Bauma Munich 2025, President and CEO Cheol-gon Choi discussed the company's preparations for a market rebound by upgrading facilities, boosting manufacturing, R&D, and the dealer network. Hyundai emphasizes producing smarter products with innovative technology to stand out in the global market, particularly against lower-cost Chinese OEMs. Collaborating with sister company Develon under parent HD Hyundai, Hyundai CE focuses on co-developing machinery as a key differentiator. Apart from expanding the compact equipment portfolio, Hyundai CE is delving into alternative power sources like hydrogen and electric solutions. The company is developing a 15-tonne hydrogen-powered wheeled excavator, HW155H, but faces challenges in the safe delivery and storage of hydrogen fuel. Despite regulatory limitations on live demonstrations in Munich, Hyundai is also exploring hybrid systems that offer users the flexibility to switch between hydrogen and diesel power sources alongside further development of fully electric models. Hyundai CE's commitment to innovation and sustainability is evident in its strategic investments and focus on technological advancements for a greener future. A detailed interview with Cheol-gon Choi will soon be available on Construction Briefing.