Robert Bosch GmbH reported a significant 5% sales increase in North America for 2024, reaching $17.3 billion in consolidated sales. Despite facing challenges such as 25% U.S. tariffs on imported auto parts, the German auto supplier remains bullish on its U.S. business, with plans to make the region represent 20% of its global sales. Bosch has heavily invested in the U.S., with $2 billion in capital expenditures over five years and approximately $6 billion in U.S.-based acquisitions. The company's commitment to growing in the U.S. market is evident through its development of regionally relevant products and solutions. Moreover, Bosch continues to diversify its powertrain offerings, supporting various types including gas, diesel, hybrid, all-electric, and hydrogen fuel cell technologies. Additionally, Bosch is actively investing in innovation areas such as electromobility, hydrogen, software-defined vehicles, and factory automation. Globally, the company saw a slight decline in sales revenues in 2024, but it remains optimistic about future growth, targeting 6-8% annual growth until 2030. Bosch's dedication to innovation and expansion in North America showcases a positive sentiment towards its market presence and growth prospects.