Green hydrogen advocates within the European Union are pushing for stronger climate policies in the shipping sector following what they describe as a 'disappointing' outcome of the International Maritime Organization (IMO) Marine Environment Protection Committee (MEPC). These advocacy groups believe that the future of e-fuels for the shipping industry now heavily relies on the actions and policies implemented by Europe. They are urging Brussels to take proactive steps to nurture rather than neglect the nascent green shipping businesses. The advocates emphasize the pivotal role that Europe plays in shaping the trajectory of e-fuels in shipping. Specifically, they are calling for the expansion of the Emissions Trading System (ETS) and the reinforcement of FuelEU Maritime initiatives. Moreover, they propose leveraging the generated revenues to support the development and adoption of e-fuels in the market. Overall, the sentiment in the article is positive, highlighting the proactive stance of green hydrogen advocates towards driving sustainable practices and innovation in the maritime sector.