This article focuses on the mission of delivering independent and engaging business journalism to executives and leaders in the global clean hydrogen industry. The aim is to provide insightful news and analysis that matters in the hydrogen sector, steering clear of the hype surrounding hydrogen technologies. By offering a balanced view of the hydrogen market, the article seeks to equip readers with the necessary knowledge to make informed and critical business decisions. The ultimate goal is to provide clarity and unbiased information to industry stakeholders, enabling them to navigate the clean hydrogen landscape effectively.