At Louisiana’s Clean Hydrogen Task Force meeting, Hyundai unveiled an ambitious plan to position itself as the driving force behind the hydrogen ecosystem in the state. The $6 billion DRI-EAF steel mill in Ascension Parish takes center stage, with Hyundai aiming to create a green hydrogen hub in Louisiana. Their strategy involves boosting demand for green steel at the new mill, expanding the use of green hydrogen across industries in the state, and establishing a comprehensive hydrogen network statewide. Despite these promising plans, challenges loom large, including the potential loss of federal tax incentives like the Section 45V credit and the considerable costs associated with hydrogen production. Additionally, Hyundai faces the dilemma of operating on blue hydrogen until at least 2034 while needing green hydrogen for producing green steel. This announcement marks a significant step towards steel decarbonization in the U.S., as Hyundai anticipates an 8.5% annual growth in the green steel market until 2034. The success of their vision hinges on overcoming financial, policy, and infrastructure obstacles, underscoring the importance of Louisiana in Hyundai's U.S. business strategy.