The article discusses the rising trend of companies holding hybrid events to cater to global audiences unable to attend physical tours. Plug Power, an electrical equipment manufacturer known for building green hydrogen production plants, faced the challenge of replicating the in-person experience for its valued customers and partners in Europe and Asia. To address this, they partnered with Zuant 3D to create a virtual alternative for the launch of their new Gigafactory. By utilizing Matterport's 3D photography technology, Zuant 3D developed immersive virtual tours that seamlessly integrated with CRMs, providing a 'digital twin' experience of the physical location. This innovative approach allowed for self-navigated tours or guided experiences, enhancing customer engagement. The success of this virtual event was evident as 1,600 participants from around the world engaged in over 65,000 interactions in the 3D space. Additionally, Zuant 3D's technology was praised for its versatility, with applications in various sectors like trade shows, retail, manufacturing, and more. Businesses, including Toshiba, have seen substantial improvements in lead quality and conversion rates by using Zuant 3D for live virtual tours. The positive feedback and results indicate the growing importance and effectiveness of virtual experiences in modern marketing and sales strategies, demonstrating their potential to reach and engage global audiences effectively.