Amid concerns about energy sustainability, the global hydrogen sector is exploring innovative approaches to decarbonize industrial processes. Koloma, a technology company based in Denver, is pioneering geologic hydrogen extraction as an alternative to traditional production methods. By securing substantial funding and leveraging proprietary technology, Koloma aims to extract naturally occurring hydrogen from underground geological formations, offering a cleaner and more cost-effective solution. The geologic foundations of natural hydrogen formation, primarily through serpentinization and radiolysis processes, provide a sustainable and potentially abundant resource for clean energy. Koloma's commercialization strategy focuses on data-driven geological modeling, targeted exploration in regions like the U.S. Midwest, and extraction techniques akin to natural gas drilling. Furthermore, Koloma's approach presents a competitive edge over conventional hydrogen production methods by requiring minimal external energy and water consumption, resulting in lower production costs and reduced environmental impact. The comparative analysis highlights the advantages of natural hydrogen production, such as significantly lower carbon emissions and energy input compared to steam methane reforming and electrolysis. This groundbreaking strategy not only addresses key challenges in natural hydrogen commercialization but also opens up new opportunities for sustainable hydrogen production in the global energy landscape.