To achieve the UK government's target of 10GW of low-carbon hydrogen production capacity by 2030, the introduction of the Net Zero Hydrogen Fund and the Hydrogen Business Model aims to provide upfront capital funding and revenue support for green hydrogen suppliers. However, the emerging market presents challenges for both suppliers and offtakers. Offtake agreements are being implemented to govern the sale and storage of hydrogen, with 'take or pay' obligations ensuring subsidy compliance. The need for robust offtake arrangements and alignment on commercial terms poses hurdles as both parties invest in production facilities. Contract durations are a point of contention, with suppliers pushing for 15-year terms while offtakers seek flexibility amid evolving demand and regulations. Transport and storage uncertainties complicate early agreements, with considerations on pipelines versus truck transportation. Solutions include adaptable contractual terms, joint ventures, and risk-sharing to navigate the market's unpredictability. Balancing market risks and fostering solid relationships are essential for the UK's hydrogen market to thrive.