Plug Power Faces Reduced Revenue Expectations and Tariff Concerns as Hydrogen Market Expands in Europe
Key Ideas
  • Roth Capital Partners analyst lowered Plug Power's price target citing reduced revenue expectations for 2025, valuing the company at $700 million.
  • Despite the tempered outlook, the analyst maintained a 'Buy' rating, emphasizing Plug Power's successful Green Hydrogen Production Tax Credits in Georgia.
  • Plug Power anticipates rebounding gross margins in the second half of 2025 with a strong demand for its electrolyzer business in Europe, aligning with EU's renewable energy targets.
  • The company faces concerns over U.S. tariffs impacting costs, but management is addressing this by reducing China-related expenses and securing inventory for 2025.
Roth Capital Partners' analyst, Craig Irwin, revised Plug Power's price target from $5.00 to $3.50, reflecting reduced revenue expectations for 2025 at $700 million, down from $900 million. Plug Power, established in 1997 in Latham, New York, specializes in fuel cell systems for forklift trucks in North America, sourcing its fuel cell stacks from Ballard Power. Irwin's rating shift to 'Buy' acknowledges the company's Green Hydrogen Production Tax Credits in Georgia. The outlook mentions improved gross margins in the latter half of 2025, driven by the rising demand for the company's electrolyzer business in Europe, aligning with the EU's green energy directives. Irwin predicts an Adjusted EBITDA loss of $(350.0) million on $700.0 million revenue for fiscal 2025. The article highlights concerns over U.S. tariffs impacting Plug Power, with management actively seeking to reduce China-related costs and secure inventory. Despite challenges, Plug Power remains optimistic about its market position and future growth.
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