ESPN Latin America Partners with FIA Extreme H World Cup for Thrilling Hydrogen-Powered Racing
Key Ideas
- ESPN and FIA Extreme H World Cup strike a deal to broadcast live races and exclusive content across Latin America.
- The partnership aims to showcase the potential of hydrogen as a clean energy solution and promote sustainable racing.
- The series, powered by hydrogen fuel cells, will push boundaries for sustainability in motorsport and energy industries.
The FIA Extreme H World Cup has secured a significant broadcast partnership with ESPN across Latin America, aiming to bring the thrill of hydrogen-powered racing to key markets such as Mexico, Argentina, Brazil, and Chile. This collaboration will see ESPN airing live races, highlights, and exclusive content in English, Spanish, or Portuguese, expanding the series' reach and promoting sustainable racing in a region with a rich motorsport heritage. Building on the success of its electric counterpart, Extreme E, the FIA Extreme H World Cup will highlight the potential of hydrogen as a clean energy solution. Ali Russell, Managing Director of the series, expressed excitement about partnering with ESPN Latin America to introduce hydrogen off-road racing to a passionate audience, emphasizing the importance of Latin America as a crucial market. The upcoming racing series, set to kick off later this year, will feature an adrenaline-fueled, off-road race format now powered by hydrogen fuel cells. This transition to clean energy technology aims to redefine motorsport sustainability, both on and off the racecourse, showcasing hydrogen's role in driving a sustainable future for the automotive and energy industries.