Steffen Hoffman, Managing Director of Bosch UK & Ireland, discusses the decarbonising power of hydrogen and the necessary steps to scale it sustainably. Hydrogen has the potential to revolutionise various industries in the UK by cutting global emissions by up to 20%. Bosch is deeply involved in the entire hydrogen value chain, from production to usage, and invests in technologies for electric vehicles, heat pumps, and hydrogen goods production worldwide. Governments must create a supportive regulatory and funding framework to scale hydrogen effectively, avoiding technology bias and incentivizing investments on both supply and demand sides. Consumer incentives for choosing hydrogen include faster refueling, zero local emissions, efficient energy storage, and the potential to decarbonize existing vehicles. The future sees hydrogen playing a significant role in daily life, powering heavy-duty vehicles, decarbonising industrial processes, and storing surplus renewable energy. With political leadership and strong investment, hydrogen can lead to a cleaner and more sustainable future.