At the 2025 Advanced Clean Transportation Expo in Anaheim, manufacturers in the trucking industry discussed the growing importance of hydrogen fuel cells as a competitive alternative to diesel, particularly in longhaul applications where battery-electric vehicles fall short. Companies like Cellcentric and Ford Pro are focusing on enhancing efficiencies to make hydrogen-powered trucks more commercially attractive by lowering costs. The shift towards hydrogen is seen as a necessary step for the industry to address high-energy and high-payload situations efficiently. While acknowledging the continued importance of battery-electric vehicles (BEVs), industry experts emphasize that different technologies will be required to meet the varied demands of trucking and logistics. Factors such as the lack of competitive in-route public charging make electrification of longhaul trucking challenging, further highlighting the potential of hydrogen as a powerful alternative. Manufacturers like Hyundai and Toyota showcased advancements in hydrogen technology with vehicles like the Hyundai Xcient and Toyota Gen 3 FC system, offering increased power, efficiency, and range. The introduction of these next-generation fuel cell systems signifies a positive step towards enhancing the total cost of ownership for fleets and promoting sustainable practices in the industry. Despite challenges such as cost competitiveness and scalability, the industry remains optimistic about the future of hydrogen in the trucking sector. The continuous improvements in fuel cell technology and product refinements showcased by companies like Cellcentric, Hyundai, and Toyota reflect a positive outlook for the industry's transition towards cleaner and more efficient transportation solutions.