Hyundai Motor Co. and autonomous technology firm Plus have joined forces to introduce self-driving hydrogen fuel cell electric trucks aimed at transforming the freight industry. The collaboration between the two companies envisions an autonomous hydrogen freight ecosystem, centered around Hyundai's XCIENT Fuel Cell truck, integrated with Plus' AI-based 'SuperDrive' autonomous driving system. This initiative focuses on providing a scalable and cost-effective solution for long-haul freight that prioritizes reducing the carbon footprint of commercial transportation. The companies debuted the self-driving Class 8 fuel cell electric truck during the Advanced Clean Transportation Expo in Anaheim, California, highlighting their commitment to enhancing road safety and freight efficiencies. During the expo, Hyundai and Plus presented a concept video outlining a practical framework for the large-scale deployment of these self-driving hydrogen fuel cell trucks, with plans to operate them on key shipping routes and gradually expand their usage along with the necessary infrastructure. Plus CEO David Liu emphasized the transformative impact of autonomous hydrogen fuel cell trucks on sustainable freight, emphasizing the combination of self-driving technology and zero-tailpipe emissions to create a cleaner and more efficient transportation system. The companies aim to establish a self-reinforcing cycle of vehicle adoption, infrastructure development, and reduced operational costs per unit to drive the widespread adoption of this innovative solution. As the development of autonomous vehicle technology progresses, the competition among companies in the self-driving freight sector is likely to intensify. Companies like Aurora Innovation, which recently launched a self-driving trucking service between Houston and Dallas using traditional diesel-powered vehicles, are also making strides in this space. Overall, the collaboration between Hyundai and Plus represents a positive step towards a greener and more sustainable future for commercial transportation.