Toyota Motor Europe NV/SA oversees the sales, marketing, and manufacturing of Toyota, GR, and Lexus vehicles in Europe, with a significant workforce and investment in the region. The company is committed to sustainable mobility, focusing on carbon neutrality by 2035. Toyota introduced the KINTO mobility brand, expanding its business offerings in zero-emission fuel cell products. Toyota sees hydrogen as crucial for achieving carbon neutrality and has integrated fuel cell technology across various modes of transport and applications. The company recently began producing its 2nd generation compact fuel cell modules in Europe to meet the growing demand for fuel cell technology. Toyota aims to make 700bar the standard for fuel cell electric vehicles and products, aligning with its mission of providing 'Happiness for All' through safer, more connected, and sustainable mobility in Europe.