The International Air Transport Association (IATA) is aiming to double global Sustainable Aviation Fuel (SAF) production by 2025, a critical step towards reducing the aviation sector's carbon emissions. Despite this ambitious target, SAF would only represent 0.7% of total aviation fuel use, showcasing the industry's slow progress in transitioning to greener alternatives. The high cost of SAF, approximately five times more than regular jet fuel, poses a significant challenge due to complex production processes and the need for advanced technology and raw materials. IATA stresses the importance of government support through tax credits, subsidies, and policy reforms to facilitate a smoother transition. While some regions, like the U.S., Norway, and Sweden, have shown progress in incentivizing SAF adoption, a global shift is necessary. IATA calls for redirecting fossil fuel subsidies, developing integrated energy strategies, and supporting the CORSIA scheme to boost SAF economics and production. Initiatives like the SAF Registry and SAF Matchmaker aim to enhance transparency and efficiency in the SAF market, which is still nascent. Looking ahead to 2030, high prices, increasing investor interest, and policy actions will determine the growth of the SAF market. India emerges as a key player, with ambitious SAF goals and strategic partnerships to accelerate the adoption of alternative fuels. However, the industry's biggest concern remains the cost, as airlines operate on narrow profit margins. Achieving a greener aviation sector requires a collective effort, with governments providing financial support and airlines committing to sustainable practices. By addressing challenges and embracing opportunities, the aviation industry can pave the way for a more sustainable and environmentally friendly future.