The European aviation sector, in collaboration with fuel suppliers and cargo operators, has initiated an urgent call for accelerated policy support to enhance the deployment of sustainable aviation fuels (SAF). The current SAF market, primarily relying on HEFA-based fuels, faces cost challenges in comparison to conventional kerosene. Next-generation SAF pathways, such as e-SAF and advanced biofuels, struggle with securing investments for reaching Final Investment Decisions (FID). In response, the industry has proposed a 10-point action plan to overcome these challenges and catalyze the production and deployment of SAF. The call to action emphasizes the need for regulatory and financial measures to de-risk investments, bridge cost gaps, and stimulate innovation in fuel technologies crucial for decarbonizing air transport. This initiative was presented to the Commissioner for Sustainable Transport and Tourism, signaling a collective effort to address the ramp-up of renewable and low-carbon transport fuel production. As the European Commission prepares to unveil its Sustainable Transport Investment Plan, the aviation industry's plea aligns with the expectations for increased support to accelerate SAF deployment and related infrastructure. The Director General of ERA highlighted the importance of urgent policy actions to ensure a competitive and inclusive SAF market, emphasizing factors like availability, cost transparency, and effective monitoring mechanisms. Various organizations within the aviation sector, including A4E, ACI EUROPE, ASD, and CANSO, are working collaboratively to promote sustainable aviation practices. By advocating for common positions and providing expertise, these entities aim to enhance the industry's competitiveness, sustainability, and regional connectivity. The joint efforts under DESTINATION 2050 reflect the commitment of Europe's aviation sector to reduce CO2 emissions and foster sustainable aviation practices for the future.