Hydrogen UK has urged the UK government to prioritize policy support for hydrogen in 'high value cases', particularly for Heavy Goods Vehicles (HGVs) due to their advantageous payload and refuelling time. The group's report, 'Driving Demand', emphasizes the necessity to shift focus from hydrogen production to stimulating demand and assisting offtakers in transitioning to hydrogen usage. Despite highlighting the potential of hydrogen for long-range and specialist vehicles, the report acknowledges the varying preferences within the industry for decarbonization options, pushing for customer choice. However, contrasting views exist, as Professor David Cebon suggests that the preference for electrification over hydrogen has already been established, with concerns over the limited hydrogen infrastructure and the high cost associated with it. Cebon indicates a strong trend towards electrification, especially in the transport sector, raising doubts about the future scalability of hydrogen infrastructure. The debate underscores the challenges in balancing the choices between electrification and hydrogen as means for decarbonization, with implications for the evolving energy landscape.