Britain has announced a 250 million pound investment in technology to enhance the sustainability of air travel, aimed at making flying greener and more eco-friendly. The funding will support research projects led by industry giants like Airbus and Rolls-Royce, as well as smaller companies and academic partnerships. The focus of the initiatives includes zero-emission flying, laser-beam manufacturing, and reducing aircraft drag to boost the country's aerospace industry. Industry Minister Sarah Jones emphasized the importance of supporting both major contractors and start-ups in the sector, highlighting the need to build up the supply chain of smaller businesses in the UK. The funding will also facilitate the development of infrastructure for testing liquid hydrogen systems, fuel cell systems, and lightweight materials, contributing to the advancement of sustainable aviation. Airbus UK chairman John Harrison praised the funding, stating that it provides the industry with confidence and stability to drive innovation forward. This investment is part of the government's upcoming industrial strategy, set to strengthen the defence and advanced manufacturing sectors in the UK.