KLM Royal Dutch Airlines has announced a collaborative partnership with Transavia and Conscious Aerospace to work on fuel cell-based propulsion systems for the Dash 8-300 regional aircraft. The collaboration aims to exchange operational and technical knowledge, with a specific focus on the operation of a Conscious Aerospace powertrain equipped Dash 8 aircraft. This initiative involves discussions on aircraft design optimization, market exploration, and cost estimates for maintenance to identify real-world applications for the new propulsion system. Barry ter Voert from KLM highlighted the airline's commitment to reducing the environmental impact of aviation by embracing new technologies like hydrogen fuel cells. Marloes van Laake of Transavia emphasized the importance of collaboration and innovation in achieving a cleaner and more sustainable aviation industry. Erik Geertsema from Conscious Aerospace stressed the need for international and national cooperation to introduce new technology and decarbonize aviation. The partnership showcases a shared vision among the involved parties to drive sustainability in aviation and shape the industry's future. The article also mentions an upcoming event where KLM will share insights on using AI and new technologies in customer journey reimagination.