Japan is actively pushing forward the clean ammonia industry with strong government support mechanisms, despite setbacks in funding seen in other regions. Daisuke Hirota, the director of hydrogen and ammonia at Japan's Ministry of Economy, Trade, and Industry (Meti), emphasized the importance of hydrogen and ammonia in heavy industry, trucks, thermal power, and various applications at the Argus Clean Ammonia Asia conference in Tokyo. The government is focusing on reducing the price gap between clean ammonia and traditional coal feedstocks through initiatives like the contract for difference (CfD) scheme, with discussions currently ongoing with 27 applicants. International collaborations, such as ExxonMobil's Baytown project in the US and Japan's partnerships, are crucial for the sector's growth. Progress in ammonia combustion emissions reduction has been notable, with trials showing a significant decrease in NOx emissions. The country aims to achieve its hydrogen strategy targets of 3mn t/yr by 2030, 12mn t/yr by 2040, and 20mn t/yr by 2050, supporting the growing demand for ammonia. In Asia-Pacific, countries like South Korea and China are also advancing in the clean ammonia industry. South Korea launched a clean hydrogen power generation bidding market, while China is exploring a 10% ammonia co-firing rate and investing in renewable projects. Companies like Marubeni and Ampro are leading the charge in China's renewable ammonia market with ambitious export plans. The region is making significant strides towards cleaner energy production and reducing emissions.