Managers from various industries are raising concerns about the lack of a coherent hydrogen strategy in the transport sector. Over 30 CEOs, including prominent figures from companies like BMW, Bosch, Linde, Toyota, Hyundai, and Daimler Truck, have penned an open letter to EU leaders, urging them to prioritize the development of hydrogen mobility. The CEOs stress the importance of Europe staying competitive in the global market and not falling behind in the adoption of hydrogen technology. German Chancellor Friedrich Merz, among other heads of state, has been called upon to take action to ensure that Europe establishes a robust hydrogen strategy. The letter underscores the necessity for a comprehensive approach to hydrogen in transportation to drive innovation and sustainability. The collective support from industry giants signals a strong backing for hydrogen initiatives and highlights the growing recognition of hydrogen's potential in shaping the future of mobility. The call for a focused hydrogen strategy reflects a positive sentiment towards hydrogen as a key player in the transition towards cleaner and more efficient transportation solutions.