H2SITE has successfully secured funding from the European Innovation Council Accelerator program to implement a groundbreaking project focused on deploying an innovative ammonia cracking unit capable of producing high-purity hydrogen. The system, based on H2SITE's proprietary palladium-based membrane reactor technology, allows for the simultaneous decomposition of ammonia and selective hydrogen separation within a single unit. The project aims to demonstrate the viability and readiness of this technology at an industrial scale, emphasizing the importance of advancing the decarbonization efforts in hard-to-abate sectors. H2SITE's membrane reactor technology boasts several advantages over traditional methods, including a lower Levelized Cost of Hydrogen (LCOH), reduced energy consumption, high-purity hydrogen output suitable for various applications, and a compact modular design conducive to decentralized hydrogen production near demand centers. The CEO of H2SITE, Andrés Galnares, highlighted the significance of this project in advancing their technology for industrial sectors, energy hubs, and maritime applications. The initiative plays a crucial role in the evolving hydrogen economy, especially in optimizing the transportation of low-carbon hydrogen. Ammonia, known for its high energy density and existing infrastructure for transportation, is a key hydrogen carrier. Innovations in ammonia cracking technology, such as H2SITE's integrated membrane reactor, are pivotal in enhancing the competitiveness of this pathway and establishing efficient hydrogen supply chains on a large scale.