Novelis Inc. conducted tests using hydrogen fuel to power a recycling furnace at its UK plant in Latchford, Warrington, as part of a UK government decarbonisation programme. The use of hydrogen has the potential to reduce CO₂ emissions by up to 90%. Plant Manager Allan Sweeney expressed pride in being a pioneer in testing hydrogen at an industrial scale. The company's 3x30 vision, led by Executive Vice President Emilio Braghi, emphasizes the exploration of renewable energy sources like hydrogen for advancing aluminum as the material of choice. Safety and efficiency were key in the hydrogen pilot project, with downstream processing planned at other plants in Europe to fully understand a hydrogen-based recycling process. Novelis is also involved in the HyNet project, aiming to decarbonize industry operations through the use of low-carbon hydrogen. Future investments include doubling UBC recycling capacity with a $90 million project and ambitious sustainability targets by 2030, such as increasing recycled content and reducing carbon emissions.