In various countries, companies like AB InBev, Pernod Ricard, Suntory, Asahi, Diageo, and the William Grant Foundation are actively engaging in initiatives focused on social responsibility, environment conservation, and governance. AB InBev's partnership with Uber in the Netherlands and Lotte Chilsung's drink responsibly labelling in South Korea aim to prevent drink-driving incidents. Pernod Ricard's efforts at the Tomorrowland winter festival and the ChangeNOW summit in France promote responsible drinking and sustainability. Suntory's ambitious plans in Japan to utilize hydrogen across the green hydrogen value chain mark a significant move towards sustainable practices. In the governance sector, Asahi conducts human rights workshops in Japan, Diageo partners with WSET for spirits training in India, and the William Grant Foundation in the UK maintains its charitable initiatives. Additionally, awareness and educational campaigns on underage drinking in South Africa by Aware.org and the Drinks Federation of South Africa's industry-wide initiative on responsible alcohol marketing contribute to social welfare and adherence to regulatory standards.