The article discusses Pakistan's rollout of the New Energy Vehicle (NEV) Policy 2025-30 with a focus on reducing emissions and fuel dependency. Industry voices, exemplified by MG Motors' General Manager, Syed Asif Ahmed, emphasize the need for affordable technologies in the local market. Criticizing the high prices of hybrid-electric vehicles (HEVs) that make them inaccessible to the average consumer, Ahmed suggests that plug-in hybrid electric vehicles (PHEVs) could be a more practical and affordable alternative for urban mobility. The policy introduces classifications for electric vehicles (EVs), PHEVs, and hydrogen-powered vehicles as 'New Energy Vehicles', aiming to align Pakistan's regulations with global standards. Ahmed also critiques previous tax incentives favoring traditional hybrids and highlights the importance of focusing on consumer value and environmental impact. He points out the significant price gap between hybrids and petrol vehicles in Pakistan, urging automakers to prioritize affordability. While acknowledging the potential of the NEV policy, he stresses the importance of industry implementation and passing on incentives to consumers for better adoption of green technologies. The overall sentiment of the article is positive, advocating for a shift towards more affordable and environmentally friendly transportation options.