Toyota Motor Europe NV/SA (TME) plays a significant role in the European automotive market, overseeing the sales and marketing of Toyota, GR, and Lexus vehicles, among others. TME's commitment to sustainability is evident through its goal of achieving 100% CO2 reduction in new vehicles in Western Europe by 2035. This commitment extends to the launch of the KINTO mobility brand, offering zero-emission fuel cell products and mobility services across multiple European countries. Toyota views hydrogen as essential for carbon neutrality and has already implemented fuel cell technology in various vehicles and applications beyond transport, such as buses, trucks, and stationary uses. To support the increasing demand for fuel cell technology, TME began producing its 2nd generation compact fuel cell modules in Europe in early 2022. The company's long-term vision includes establishing 700bar as a standard for fuel cell electric vehicles and products. Toyota's emphasis on hydrogen innovation reflects its dedication to sustainable mobility and environmental responsibility in Europe.