The article focuses on providing engaging and independent business journalism and insight to executives and leaders in the global clean hydrogen industry. It emphasizes the importance of delivering news and analysis that goes beyond the hype surrounding hydrogen, offering a balanced view of the market. The goal is to equip readers with the necessary knowledge to make critical business decisions in the clean hydrogen sector. By fearlessly looking beyond the hydrogen hype, the article aims to provide clarity on the evolving clean hydrogen landscape, ensuring that readers are well-informed and empowered to navigate the industry effectively.