Hydrogen Naturally, a Canadian company, is utilizing a $3-million provincial grant to pioneer a project focused on converting waste from the forestry industry into hydrogen and carbon. The president of Hydrogen Naturally, Brett Jackson, emphasizes the goal of achieving carbon-negative production by 2030. The company's innovative process involves sourcing waste fibres from the forestry sector and utilizing gasification units to produce hydrogen while capturing and storing CO2. This carbon-sequestering method not only generates hydrogen for commercial use but also contributes to environmental sustainability. Hydrogen Naturally's technology, which has been successfully implemented in Denmark using licensed gasification technology, aims to produce 'Bright Green Hydrogen,' a carbon-offset solution. This hydrogen can be blended with natural gas to reduce emissions in industrial processes effectively. By co-locating processing units with industrial facilities, the company aims to streamline operations and minimize transportation costs. One of the key challenges addressed by Hydrogen Naturally is to establish a viable business model through collaboration with existing industries. The strategic location of processing units near industrial sites involved in forestry activities ensures efficient utilization of hydrogen without the need for extensive infrastructure modifications. Jackson's team, with a wealth of experience in industrial projects, aims to create a seamless integration between the fibre, hydrogen, CO2, and carbon capture markets. While hydrogen has faced skepticism in some sectors, Hydrogen Naturally remains optimistic about its approach. The company is exploring applications of hydrogen in powering data centers and collaborating with natural gas suppliers to leverage its green hydrogen. By focusing on industry-specific challenges and sustainability goals, Hydrogen Naturally strives to revolutionize energy production and reduce carbon emissions through innovative technology and strategic partnerships.