The Humber Freeport delegation, including key industry players like Equinor and Air Products, participated in the Innovation Zero conference in London, showcasing the region's commitment to hydrogen as a sustainable energy source. Highlighting the importance of hydrogen in decarbonising industry, the session emphasized the need for government support to accelerate its adoption. The Humber 2030 Vision and Industrial Cluster Plan underscored hydrogen's pivotal role in achieving net zero emissions, with projections indicating a significant reduction in carbon emissions by 2040 through hydrogen fuel adoption. The collaborative efforts of industry leaders in the region, supported by Future Humber, are driving substantial planned hydrogen production of over 5GW by 2030, with storage capacity to power millions of homes for a year. Equinor's perspective on the Humber's potential as a hub for large-scale hydrogen technology deployment further solidified the region's position as a key player in the clean energy transition. The strategic role played by Humber Freeport in incentivizing economic growth and investment in the region, in partnership with industry giants like Drax and RWE, highlights the collective commitment to decarbonisation and sustainable growth. The presence of the Humber Pavilion at Innovation Zero symbolized the region's dedication to innovation, clean growth, and sustainability, establishing it as a visionary leader driving real change in the energy sector.