HD Hyundai, through its affiliates, has partnered with DNV and TUI Cruises to investigate the implementation of solid oxide fuel cell (SOFC) systems on cruise ships. SOFC technology generates electricity by combining hydrogen with oxygen, aiming to reduce carbon and pollutant emissions in a combustion-free process. The project focuses on developing SOFC technology suitable for cruise ships, targeting the European market. Plans include establishing safety design standards, analyzing performance under different conditions, and exploring waste heat recovery and carbon emission reduction methods. Additionally, DNV will ensure regulatory compliance, and TUI Cruises will provide essential ship-specific data. This joint effort emphasizes the commitment to decarbonization and innovation in the maritime industry. HD Hyundai's initiative towards hydrogen fuel cell technology is part of its broader strategy to enter the hydrogen market and collaborate with shipping companies to expand SOFC systems across various vessel types.